Collection: All
T-shirts, hoodies, hats and more, with East Coast flair. Everything is designed here on Prince Edward Island, and printed or embroidered onto premium quality, pre-shrunk garments from environmentally and socially-responsible manufacturers like Bella+Canvas.
We work with number of leading Canadian printers and embroiderers to produce each item on demand, which allows us to offer the widest range of sizes and colours possible while also reducing waste and helping the planet a little bit. Please allow for 2-5 days of production before your order ships.
We donate a portion of the proceeds of some of our designs to causes we care about: our Pride shirts support Rainbow Railroad, and our pandemic and potato-themed collections support Food Banks Canada, helping to supply thousands of meals a year.
Buy one, get one 15% off on all shirts. Free shipping when you spend $75+ before tax. You'll love wearing our clothes.

We clean up after ourselves.
Ecommerce deliveries have a carbon footprint. That's why we support verified projects that remove carbon from the air.
Every delivery’s carbon footprint is calculated based on weight, shipping method, and distance traveled. We neutralize these emissions by purchasing verified carbon removal credits from groundbreaking projects. When you add a contribution to your order, 100% of that money is used to pay for additional carbon removal.


With your purchase, you’ll join a community of proactive merchants and customers dedicated to a sustainable future. Together, we've removed emissions for over 64 million deliveries and removed over 46 thousand tonnes of carbon.
We work with a network of pioneering carbon removal companies that have been vetted by the commerce platform Shopify.


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Cabot Beach Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
Don't Worry, Beach Happy Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
G'wan! Unisex V-Neck T-Shirt
Regular price $26.00 USDRegular price$29.00 USDSale price $26.00 USDSale -
Pandemic Babies vs Everyone Infant T-Shirt
Regular price $24.00 USDRegular price$26.00 USDSale price $24.00 USDSale -
Maybe I'm Just Salty Unisex V-Neck T-Shirt
Regular price $26.00 USDRegular price$29.00 USDSale price $26.00 USDSale -
Sea & Sky Logo Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
Sale
Wavy Unisex T-shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
Up West Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
Islander by Choice Youth T-Shirt
Regular price $21.00 USDRegular price$23.00 USDSale price $21.00 USDSale -
Ew, COVID. Toddler T-Shirt
Regular price $24.00 USDRegular price$26.00 USDSale price $24.00 USDSale -
G'wan! FlexFit Cap
Regular price $31.00 USDRegular price -
East Coast AF Unisex Logo Tank Top
Regular price $28.00 USDRegular price$27.00 USDSale price $28.00 USD -
ECAF Classic Dad Cap
Regular price $31.00 USDRegular price -
ECAF Unisex Hoodie
Regular price $41.00 USDRegular price$39.00 USDSale price $41.00 USD -
Gussy Gang Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale -
Customizable Watching from Hometown Unisex T-Shirt
Regular price $23.00 USDRegular price$26.00 USDSale price $23.00 USDSale